Madison Landa Williams is a third-generation owner of Boulevard Flower Gardens based in South Chesterfield, Va., and founded in 1955. Madison and her sister, Casey Landa, assumed ownership in 2017 and recently completed a reimagination and renovation of the business. Their goal was to simplify and focus their efforts on the best-performing categories and divisions, which include their successful florist business. They also grow much of what they sell on-site. Madison is a Virginia Commonwealth University alum.