Speaker Bio


Susan Bachman West

Susan Bachman West

President, Bachman’s

Susan Bachman West, a 26-year company veteran and the first woman to serve as Bachman’s president, oversees overall planning, merchandising, and marketing of perishable products (annuals, perennials, blooming plants, green plants and cut flowers), and leads the teams in Bachman’s Floral Design and Weddings and Special Events departments. She also manages Bachman’s production and wholesale operations. Susan is the great, great grand-daughter of Bachman’s founders, Henry and Hattie Bachman, and a member of the fifth generation. Her current role was announced in the April 2016. She joined Bachman’s full-time in 1997 as a manager trainee at Bachman’s Eden Prairie Floral, Home and Garden Center. She has served in numerous management positions since that time, most recently as vice president of perishable merchandising and floral design, learning the family business from the ground up. In addition to six major garden centers, Bachman’s operates 27 outlets at the grocery store chain Lunds & Byerlys, and a floral, gift and card store in downtown Minneapolis.

Session:

Panel Discussion: The Employee Experience: How to Attract Career Staff and Create an Environment and Culture Where People Want to Work

2/19/2019 9:30 AM